The top fashion brands in London have overtaken each other many times, for many years.
Were not going for the obvious top brands. You and I know who they are and they can afford plenty of ads in advertising spaces where we can see them… ALL. THE. TIME.
We love them but we’re talking hot EMERGING brands.
Essentially, we’re identifying what and WHO, will be cool in a few years, not what has been the classic London style that we know and love.
We can and will love both.

Temperley London printed dress
Multicolour printed dress from Temperley London featuring a v-neck, ruffled sleeves, a tie waist, a long length and a loose fit. Farfetch.com
Stunning Dark Olive Knit w/ Chunky Black Boots and Black Swan Ballerina Tutu paired with knee highs. Simone Rocha
Spend time looking through the magic that these two brands bring to the table. The combination of color and texture are jaw dropping and walking through London in these WILL turn heads in your direction.
What other brands do you notice on others in London? What draws your eye about the way they fit or what is your initial first impression?
Make it a beautiful day,
Jess
